Why Executive Sponsorship Matters: The Research
According to Prosci’s Global Benchmarking Research spanning over 25 years:
- Primary Success Factor: Active and visible executive sponsorship is the #1 contributor to successful organizational change.
- Success Rate Impact: Initiatives with highly effective sponsors are 79% likely to meet or exceed objectives, compared to just 27% with ineffective sponsors.
- The Capability Gap: Up to 50% of executive leaders do not fully understand their specific role as a sponsor during change initiatives.
Learning Objectives: Key Takeaways for Executives
Upon completing the Sponsor Briefing, executive leaders will be able to:
- Understand how effective change management improves organizational results
- Clarify the role of senior leaders as sponsors in times of change
- Evaluate your current change portfolio to identify project and people-side risk
- Assess your level of competency in sponsoring and leading strategic changes
- Learn how to position yourself and your projects for strategic success
- Explore best-practice research on the synergies among sponsorship, the people side of change, and achieving organizational results
- Understand how to ensure adequate resourcing for change management at the initiative and project level
- Appreciate why active and visible sponsor support throughout a project is essential to successful change
- Change management leadership coaching tactics
Program Agenda
Morning: Aligning Change Management with Business Outcomes
- The connection between change management and business results
- The business case for change management
- Change management benchmark and best practices data
- How to position yourself for sponsorship success
Afternoon: Strategic Frameworks & Organizational Alignment
- Positioning the Organization for Success: Assessing organizational change maturity.
- Applying Prosci Core Models:
- Prosci 3-Phase Process: Structural framework for organizational change.
- Prosci ADKAR® Model: Individual transition model for employee adoption.
- Cross-Role Synergies: Aligning sponsors, project teams, and change practitioners.
Course Materials(included)
- Program workbook, handouts and assessments
- Best Practices in Change Management – 12th Edition Excerpt
- Access to digital content, resources and tools
Contact Us
Contact us with form below or send email to support@teammax.cc
Frequently Asked Questions (FAQ)
Q1: How does the Sponsor Briefing differ from the Prosci Change Management Certification?
Answer: The 3-day Certification Program is designed for change practitioners and project managers who build and execute detailed change strategies. The 6-hour Sponsor Briefing is tailored specifically for organizational leaders who are leading change and need to understand their sponsor roles so they can deliver effective, meaningful change with measurable results.
Q2: Can this program be customized for our internal executive team?
Answer: Yes. The Sponsor Briefing is delivered as an enterprise solution for leadership teams (2–7 for a team or 8+ for enterprise) and can be aligned directly with your organization’s current strategic transformations (e.g., ERP implementations, AI integration, or restructuring).
Q3: Why should executives dedicate 6 hours to this briefing?
Answer: Lack of active sponsorship is the leading cause of project failure. A 6-hour briefing equips leaders with a shared language, clear decision-making frameworks, and risk-mitigation strategies, preventing costly project delays and low adoption rates.
